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Amazon Go is here - why should you care?

  • Opinion
  • December 20, 2016
  • Fiona Kerr
Amazon Go is here - why should you care?

Last week Amazon announced their big plans to open a revolutionary retail store format in Seattle in early 2017. Amazon Go won’t require shoppers to check out with their purchases, a concept the company are calling ‘Just Walk Out Shopping’. Developed with the vision of creating a shopping experience with no lines, it’s been four years in the making. But why should New Zealand retailers care? Hotfoot general manager Fiona Kerr explains.

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Breaking down the use of buzzwords

  • Opinion
  • November 16, 2016
  • Fiona Kerr
Breaking down the use of buzzwords

Omnichannel, hyper-local, micro-moments: What do all these words have in common? According to Hotfoot general manager Fiona Kerr, they're some of 2016's most overused buzzwords. She breaks down her top six marketing buzzwords for the year, and explains why some of them were actually useful to marketers and retailers.

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Customising convenience – oxymoron or genius?

  • Opinion
  • February 29, 2016
  • Fiona Kerr
Customising convenience – oxymoron or genius?

Fiona Kerr is business director at retail advertising agency, Hotfoot, and regularly gives thanks that shopping is all in a day’s work. This week, Kerr has put her body on the line to bring insights of tasty proportions, delving into a McDonald's culinary experience.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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International retailers on New Zealand shores

  • Opinion
  • June 4, 2015
  • Fiona Kerr
International retailers on New Zealand shores

Fiona Kerr is an account director at retail specialist agency, Hotfoot and regularly gives thanks that shopping is all in a day’s work. This week, she samples the latest international retail brands to land on our streets.

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