Amazon Go is here - why should you care?

  • Opinion
  • December 20, 2016
  • Fiona Kerr
Amazon Go is here - why should you care?

Last week Amazon announced their big plans to open a revolutionary retail store format in Seattle in early 2017. Amazon Go won’t require shoppers to check out with their purchases, a concept the company are calling ‘Just Walk Out Shopping’. Developed with the vision of creating a shopping experience with no lines, it’s been four years in the making. But why should New Zealand retailers care? Hotfoot general manager Fiona Kerr explains.

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Breaking down the use of buzzwords

  • Opinion
  • November 16, 2016
  • Fiona Kerr
Breaking down the use of buzzwords

Omnichannel, hyper-local, micro-moments: What do all these words have in common? According to Hotfoot general manager Fiona Kerr, they're some of 2016's most overused buzzwords. She breaks down her top six marketing buzzwords for the year, and explains why some of them were actually useful to marketers and retailers.

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Customising convenience – oxymoron or genius?

  • Opinion
  • February 29, 2016
  • Fiona Kerr
Customising convenience – oxymoron or genius?

Fiona Kerr is business director at retail advertising agency, Hotfoot, and regularly gives thanks that shopping is all in a day’s work. This week, Kerr has put her body on the line to bring insights of tasty proportions, delving into a McDonald's culinary experience.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

International retailers on New Zealand shores

  • Opinion
  • June 4, 2015
  • Fiona Kerr
International retailers on New Zealand shores

Fiona Kerr is an account director at retail specialist agency, Hotfoot and regularly gives thanks that shopping is all in a day’s work. This week, she samples the latest international retail brands to land on our streets.

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