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How one hamburger joint puts the queue back in Queenstown

  • Opinion
  • March 30, 2016
  • Vaughn Davis
How one hamburger joint puts the queue back in Queenstown
Illustration: Wade Wu

How do you turn an inconvenience into branding? Vaughn Davis explores the curious case of Fergburger, a Queenstown burger restaurant where people queue for an hour just to have a bite of their world-famous buns.

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