For many businesses, social media is seen as one of the best ways to engage with customers. Although this is undoubtedly true, more and more businesses are now seeing some of the risks that come from opening yourself up on social media without first providing customers with a private and easy way of giving feedback. Customer Radar chief executive Mat Wylie explains.
Launched late last year, AskNicely is the brainchild of Auckland enterpreneurs Aaron Ward and John Ballinger. The online platform is billed as a more cost-effective alternative to the “gold standard” Net Promoter Score – it enables businesses to send out one-question, one-click surveys to their customers for real-time customer feedback.