An influx of pages pretending to be New Zealand retailers or shopping centres have popped up on Facebook trying to lure people into entering fake competitions. Westfield, Bunnings and Noel Leeming have all been affected by the impostor pages and have had to issue caution
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates
Social commerce is a concept that’s being tossed around a lot at the moment as companies seek to engage customers on their favourite sites. Facebook is the latest to get on board with this trend and has announced a plan to test social shopping within
One of the worlds’ social networking giants has updated its business page capabilities to become more mobile friendly. The change comes after various studies of Kiwi shoppers found mobile use is rampant within New Zealand, particularly with purchasing and researching products.
In his 2014 book, Zero to One Peter Thiel addressed what he called the “field of dreams conceit”. He said “customers will not come just because you build it. You have to make that happen and it’s harder than it looks”. Social media sites offer
For many businesses, social media is seen as one of the best ways to engage with customers. Although this is undoubtedly true, more and more businesses are now seeing some of the risks that come from opening yourself up on social media without first providing
Social media can very effective at extracting customer insights – just ask Rose & Thorne. The lingerie company had 3000 of its followers reveal personal details about their lingerie shopping habits through an online survey. It’s now going to fine tune its business model based
The other day while perusing Facebook, a member of The Register team spotted something unusual on her side bar. It was a Facebook “buy & sell” feature that allowed her to browse for second hand things to buy in her city. Is Facebook planning to
Colleen Ryan is head of strategy at The Research Agency. She looks at how the presence of brands and commerce on social media networks is accepted by users, and what retailers can do to fit in.