Facebook social media is now the most used platform for all advertising. So how can you navigate the high-populated site to benefit your brand?
An influx of pages pretending to be New Zealand retailers or shopping centres have popped up on Facebook trying to lure people into entering fake competitions. Westfield, Bunnings and Noel Leeming have all been affected by the impostor pages and have had to issue caution notices to customers.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can companies keep up? Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.
Social commerce is a concept that’s being tossed around a lot at the moment as companies seek to engage customers on their favourite sites. Facebook is the latest to get on board with this trend and has announced a plan to test social shopping within its app so users can discover and buy products seamlessly.
One of the worlds’ social networking giants has updated its business page capabilities to become more mobile friendly. The change comes after various studies of Kiwi shoppers found mobile use is rampant within New Zealand, particularly with purchasing and researching products.