Growing your brand through Facebook

  • Technology
  • July 20, 2017
Growing your brand through Facebook

Facebook social media is now the most used platform for all advertising. So how can you navigate the high-populated site to benefit your brand?

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Scam pages impersonating Kiwi retailers spread online

  • News
  • September 8, 2016
  • Elly Strang
Scam pages impersonating Kiwi retailers spread online

An influx of pages pretending to be New Zealand retailers or shopping centres have popped up on Facebook trying to lure people into entering fake competitions. Westfield, Bunnings and Noel Leeming have all been affected by the impostor pages and have had to issue caution notices to customers.

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Tech Watch: Should your business be going live on Facebook?

  • Technology
  • May 12, 2016
  • Erin McKenzie
Tech Watch: Should your business be going live on Facebook?

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can companies keep up? Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Facebook trials social shopping feature with small businesses

  • Technology
  • October 15, 2015
  • Elly Strang
Facebook trials social shopping feature with small businesses
Image source / Facebook

Social commerce is a concept that’s being tossed around a lot at the moment as companies seek to engage customers on their favourite sites. Facebook is the latest to get on board with this trend and has announced a plan to test social shopping within its app so users can discover and buy products seamlessly.

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Facebook pages get a mobile-friendly overhaul for businesses

  • Technology
  • September 9, 2015
  • Elly Strang
Facebook pages get a mobile-friendly overhaul for businesses

One of the worlds’ social networking giants has updated its business page capabilities to become more mobile friendly. The change comes after various studies of Kiwi shoppers found mobile use is rampant within New Zealand, particularly with purchasing and researching products.

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