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The wonderful world of Pirch

  • Opinion
  • July 7, 2016
  • Juanita Neville-Te Rito
The wonderful world of Pirch

Experiential retail is so hot right now, and one retailer outperforming the others in its category is US appliance company Pirch. Juanita Neville-te Rito from The Retail Collective shares what she loves about Pirch and why it's on the up.

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Burger King takes experiential retail to all new levels by opening burger spa

  • Checkout
  • May 19, 2016
  • Elly Strang
Burger King takes experiential retail to all new levels by opening burger spa

Ever had the urge to have your pores cleansed while eating a Whopper or a Rodeo burger? Perhaps it's time you paid a visit to Burger King's Helsinki, Finland store, where the world's first burger spa has opened. Its 'have it your way' slogan has reached new heights, as customers can eat their greasy fast food in a Burger-King themed sauna and spa. If you're still feeling like the food hasn't been washed from your system afterwards, there's even showers to scrub down in.

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The future of retail: Stores that don't actually sell anything

  • Checkout
  • May 17, 2016
  • Elly Strang
The future of retail: Stores that don't actually sell anything

Tech giant Samsung's New York flagship store is a bold reimagining of retail - in fact, it might not even be classed as retail by some accounts. The shop doesn't stock any Samsung products. Instead, the three floor, 40,000 square foot space is called an "immersive culture centre" or in other words - the ultimate experiential store.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Introducing Cyrano, the ‘scent speaker’

  • Checkout
  • May 10, 2016
  • Sarah Dunn
Introducing Cyrano, the ‘scent speaker’

US company Vapor Communications has developed a new piece of equipment for those who are serious about experiential retail: a scent digital speaker. The Cyrano scent speaker uses scent capsules to broadcast ‘mood medleys’ made from different scents chosen by the user.

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Dancing on the tables at Timothy Oulton's Parnell outlet

  • News
  • October 20, 2015
  • Sarah Dunn
Dancing on the tables at Timothy Oulton's Parnell outlet

The crowd assembled in Dawson & Co’s Timothy Oulton showroom this morning went silent when brand ambassador Jude Leach leapt onto one of the luxury UK furnituremakers’ coffee tables. In her large black boots, Leach stomped and hopped up and down on the ‘Museum’ coffee table, which is handcrafted from genuine English parquet flooring and priced on application.

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