Experiential retail is so hot right now, and one retailer outperforming the others in its category is US appliance company Pirch. Juanita Neville-te Rito from The Retail Collective shares what she loves about Pirch and why it's on the up.
Ever had the urge to have your pores cleansed while eating a Whopper or a Rodeo burger? Perhaps it's time you paid a visit to Burger King's Helsinki, Finland store, where the world's first burger spa has opened. Its 'have it your way' slogan has reached new heights, as customers can eat their greasy fast food in a Burger-King themed sauna and spa. If you're still feeling like the food hasn't been washed from your system afterwards, there's even showers to scrub down in.
Tech giant Samsung's New York flagship store is a bold reimagining of retail - in fact, it might not even be classed as retail by some accounts. The shop doesn't stock any Samsung products. Instead, the three floor, 40,000 square foot space is called an "immersive culture centre" or in other words - the ultimate experiential store.
US company Vapor Communications has developed a new piece of equipment for those who are serious about experiential retail: a scent digital speaker. The Cyrano scent speaker uses scent capsules to broadcast ‘mood medleys’ made from different scents chosen by the user.
The crowd assembled in Dawson & Co’s Timothy Oulton showroom this morning went silent when brand ambassador Jude Leach leapt onto one of the luxury UK furnituremakers’ coffee tables. In her large black boots, Leach stomped and hopped up and down on the ‘Museum’ coffee table, which is handcrafted from genuine English parquet flooring and priced on application.