In the US, the traditional function of the Black Friday shopping extravaganza is to get consumers warmed up for a hearty few weeks of Christmas spending. It seems that this year, Black Friday has been eclipsed by its upstart Chinese cousin, Singles’ Day on November 11, but never fear – shoppers still spent up a storm. We’ve put together a calendar of significant holiday shopping dates.
In February, more than 136,000 visitors from 143 countries will converge on Frankfurt, Germany, to immerse themselves in the biggest homewares trade fair in the world. The annual Ambiente fair spans dining, giftware and living goods categories, and fills hundreds of thousands of square metres worth of hall space. It’s a huge experience.
The 11th of November is Singles’ Day or Guanggun Jie – an ecommerce shopping occasion which now dwarfs even the mighty Black Friday. Sales this year are expected to top $20 billion.
Sustainability is a huge buzzword right now, but it’s not always obvious how retailers can apply it to their own business. In the University of Auckland Business School’s new Sustainability Week initiative, retailers from a selection of high-profile Kiwi companies will weigh in.
Melbourne called on fashionistas to make it the number one retail destination in Australia by creating Melbourne Spring Fashion Week last year. The event generated tens of thousands of likes and mentions across social media. We hear from the two men behind the event about how they did it, and what’s in store for this year.