Tapping into ‘retail magic’ with visual merchandising

  • News
  • August 31, 2015
  • Sarah Dunn
Tapping into ‘retail magic’ with visual merchandising

At the Spring Gift Fair today in Auckland, keynote speaker Nicolle Aston from Furore visual merchandising solutions helped retailers tap into their creativity to make their stores accessible and appealing. Visual merchandising is about drama, theatre and magic, she says.

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