Got a story? Email


Farmers takes the lead in introducing more diverse dolls

  • News
  • February 4, 2016
  • Sarah Dunn
Farmers takes the lead in introducing more diverse dolls

This week, Kiwi mum Courtney Davidson shared her frustration over the scarcity of non-white dolls for her young daughters to play with. She spoke of popping into Farmers before Christmas to buy a doll, only to find “rows and rows of dolls that looked exactly the same” – blue-eyed, blonde-haired, and nothing like her brown-skinned children. Farmers has responded by revealing three new product initiatives featuring dolls of colour which will be rolled out this year.

Read more
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit