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Farmers takes the lead in introducing more diverse dolls

  • News
  • February 4, 2016
  • Sarah Dunn
Farmers takes the lead in introducing more diverse dolls

This week, Kiwi mum Courtney Davidson shared her frustration over the scarcity of non-white dolls for her young daughters to play with. She spoke of popping into Farmers before Christmas to buy a doll, only to find “rows and rows of dolls that looked exactly the same” – blue-eyed, blonde-haired, and nothing like her brown-skinned children. Farmers has responded by revealing three new product initiatives featuring dolls of colour which will be rolled out this year.

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