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How trolls helped Target make a change

  • Checkout
  • August 17, 2015
  • Sarah Dunn
How trolls helped Target make a change

American retailer Target seems to have brought out the best and worst in its customer base when it introduced gender-neutral signage in stores last week. Target faced a backlash from conservative customers on its Facebook page, but then a troll stepped in to defend its decision.

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Womenswear label in trouble over size requirements

  • News
  • July 9, 2015
  • Sarah Dunn
Womenswear label in trouble over size requirements

Pagani has drawn fire from the public over a job listing restricting candidates to those with specific measurements. Is this discriminatory? Tania Howard from recruitment company Talent Seed says no, but suggests how Pagani could have minimised consumer fallout by wording the advertisement differently.

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Transgender woman calls on retailers to train staff better

  • News
  • July 1, 2015
  • Elly Strang
Transgender woman calls on retailers to train staff better

Caitlin Jenner may have shone a light on the transgender community, but according to one woman, New Zealand’s retail staff aren’t educated enough about it. After a humiliating experience at a Farmers store, Mary Haddock-Staniland says retail staff should undergo better training.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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