Digital advertising is increasing its takeover, with oOh! Media entering long-term agreements with four major retail property owners to extend the reach of its digital network and QMS turning on the 'Britomart Towers'.
Global software and solutions provider SAP has released research showing some of New Zealand’s most prominent brands are serving up poor digital experiences. Of the 2500 Kiwi consumers who participated in its research, 37 percent were unhappy with their experience online.
Now is one of the most significant times in the history of retail, says Juanita Neville-te Rito. She addressed ‘the new normal’ of retail as keynote speaker of Microsoft’s ‘Retail in the digital age’ talk at SkyCity earlier this month. Around 30 people attended, many of whom were from the grocery industry.
Now, more than ever, the internet is part of every day life for New Zealanders. For retailers this represents an ever-growing challenge (or opportunity) for engagement in a bricks and mortar or omnichannel environment.
The internet has made customers much more difficult to please, so how can retailers win them back? Ben Morgan, interactive lead for New Zealand from management consulting services company Accenture has some advice.