Vinyl. Real food. Jeans. Handmade. Sugar-free. Retro clothing. Organic. Vintage. It seems everything trendy with younger adults these days is just a reinvention of the trends from our grandmothers’ post-war era. Do Millennials and baby boomers drive the same trends and have more in common than they realise?
Shifting demographics mean Maori are making up a more and more significant proportion of New Zealand's population. As part of a series covering the effect of demographic change on the retail industry, we spoke with the owner of New World Victoria Park, Jason Witehira, about supermarkets and Maori identity.
Shifting demographics mean New Zealand consumers are becoming more racially diverse; more concentrated in Auckland; older; and more globalised. In this series, 'The Changing Face of Retail', The Register explores what these changes mean for retailers. Here, we look at the history of Chinese retailers in New Zealand and their impact on the current retail landscape.
In February 2015, New Zealand hit a landmark. For the first time, there were more than half a million businesses operating – an increase of 14 percent over the previous decade. Just under 30,000 of these businesses were retail. The people who power these businesses have changed too – Auckland was ranked last year as having the fourth-largest foreign population in the world, with 39 percent of its population born overseas. In this series, 'The Changing Face of Retail', we looked into what this means for our industry.
New Zealand's Asian population is growing in both the main centres and the regions, but are retailers and marketers missing their opportunity to turn them into customers due to a lack of understanding, stereotyping and homogenisation?