With the increasing dominance of online shopping and Amazon knocking at our door, it might seem like lowest price is the only question in a customer's mind. In some cases this may be true, but good data is key to understanding customer behaviour.
Nielsen’s 2016 Insight New Zealand Media Trends study shows that the use of digital platforms is steadily growing through the country. So how can businesses use these platforms to connect with their consumers?
As shopping shifts more towards an online presence we would expect impulse buying to decrease as physical temptations are hidden, but according to recent statistics, it is quite the opposite.