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Data digest: Consumers after the VIP experience from retailers

  • News
  • February 23, 2016
  • Elly Strang
Data digest: Consumers after the VIP experience from retailers

Customers are more demanding than ever before and are after concierge-like, VIP treatment from retailers, a report has found. Software company TimeTrade quizzed more than 5000 consumers about their perceptions of retail shopping and what they wanted to see in 2016.

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Data digest: strong show of online shopping here and abroad in December

  • News
  • February 4, 2016
  • Elly Strang
Data digest: strong show of online shopping here and abroad in December

Both international and local merchants enjoyed a jump in their online sales over the December Christmas period. As well as this, local online spending was found to have outpaced instore spending over retail’s busiest period.

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Data digest: The retail financial year in review

  • News
  • November 5, 2015
  • Elly Strang
Data digest: The retail financial year in review

As we near the end of another year, advisory firm McGrathNicol has looked at the 2015 retail financial year and reviewed the findings. Retail experienced uneven growth across categories, with products and services related to tourism and residential building performing the strongest.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Data digest: what is the perception of value?

  • News
  • August 13, 2015
  • Elly Strang
Data digest: what is the perception of value?

The value of an item is often in the eye of the beholder – or the company marketing it. Take lobster, for example. In the 17th century, lobster was a food served to lowly prisoners and servants and only became a luxurious, exotic dish after a rebrand in the late 1900s. We look at how the value of a product is created and perceived.

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Data digest: how using digital tools impacts on online shoppers

  • News
  • July 22, 2015
  • Elly Strang
Data digest: how using digital tools impacts on online shoppers

Online retailers are using a myriad of ways to lure in shoppers and increase their customer loyalty, but which techniques actually have an impact? Not the ones you’d immediately think of, says a study.

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