In the US, the traditional function of the Black Friday shopping extravaganza is to get consumers warmed up for a hearty few weeks of Christmas spending. It seems that this year, Black Friday has been eclipsed by its upstart Chinese cousin, Singles’ Day on November 11, but never fear – shoppers still spent up a storm. We’ve put together a calendar of significant holiday shopping dates.
It’s no surprise by now that most consumers grip their smartphones tightly when walking around the local shops. Around 82 percent of American shoppers turn to their smartphones to make purchasing decisions and in our world of connectivity, WiFi is all but expected by New Zealand customers at the mall. So how can retailers provide this service, gather insights and not come across as too creepy either?
Offering a cornucopia of choices can feel like you're doing the customer a favour, but sometimes, it can instead lead to analysis paralysis. TRA consultant Emily Franklin-Smith explains how an overabundance of options can overwhelm.
This year's Retail Trade Survey paints a positive overall picture with steady growth for the first quarter of 2016. Retail spend remained steady as low interest rates, fuel prices and increased visitor numbers continued over the quarter.
Now is one of the most significant times in the history of retail, says Juanita Neville-te Rito. She addressed ‘the new normal’ of retail as keynote speaker of Microsoft’s ‘Retail in the digital age’ talk at SkyCity earlier this month. Around 30 people attended, many of whom were from the grocery industry.