Kiwis spending up large on overseas sites has been a topic dominating headlines the past few months, but no one has stopped to ask: Why are Kiwi consumers straying to overseas sites? We explore why people are doing it and what businesses like Mighty Ape and Good as Gold are doing to encourage people to buy Kiwi.
Nearly a third of shoppers in Australia in New Zealand have given up entirely on online buying and are going back to bricks and mortar shops, Rackspace says. The company’s research found customers are gritting their teeth in frustration at poor website performances and are heading over to competitor’s sites or into stores instead.
Chris Petersen, CEO of Integrated Marketing Solutions, is a strategic consultant who specialises in retail strategy, customer experience, and retail metrics. He shares this thoughts in a Q&A on the changing shopping habits of consumers and what retailers can do to stay competitive.