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An ode to Kmart: the glorious retail store filled with everything you didn’t know you wanted

  • Opinion
  • April 8, 2016
  • Elly Strang
An ode to Kmart: the glorious retail store filled with everything you didn’t know you wanted

Unlike other big retail stores in New Zealand which are regularly mocked, abused and looked down upon, discount department store Kmart seems to bask in an impenetrable glow of customers' love and affection. The Register deputy editor Elly Strang tries to explain the phenomenon that is people's undying love of Kmart.

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Why brands need to tap into the huge purchasing power of over-45s

  • News
  • March 17, 2016
  • StopPress Team
Why brands need to tap into the huge purchasing power of over-45s

Though traditionally, the over-45 demographic hasn't been seen as a "sexy" demographic to target by advertisers and brands, recent statistics show this group is wielding a large chunk of money and is looking to use it. News Works has just released information revealing the over-45s segment represents a $23.5 billion spend opportunity.

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Data digest: Consumers after the VIP experience from retailers

  • News
  • February 23, 2016
  • Elly Strang
Data digest: Consumers after the VIP experience from retailers

Customers are more demanding than ever before and are after concierge-like, VIP treatment from retailers, a report has found. Software company TimeTrade quizzed more than 5000 consumers about their perceptions of retail shopping and what they wanted to see in 2016.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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The key takeaway of shop.kiwi: Customers are at the centre of it all

  • News
  • February 17, 2016
  • Elly Strang
The key takeaway of shop.kiwi: Customers are at the centre of it all

At Retail NZ’s shop.kiwi event yesterday, leaders from the fashion, food, furniture and education industries shared the wisdom they’d gained about the retail sector. The topics they spoke about varied, but one shared thread of thinking was clear – customers are in control, more so than ever before. Here’s a recap.

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Four ways to drive and attract in-store traffic

  • Opinion
  • June 26, 2015
  • Vend
Four ways to drive and attract in-store traffic

Online shopping impacting on bricks and mortar shopping is a challenge many shop owners are facing. Vend speaks to two retail experts who outline the ways retailers can wrangle the keyboards away from their customers and get them in store.

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