Unlike other big retail stores in New Zealand which are regularly mocked, abused and looked down upon, discount department store Kmart seems to bask in an impenetrable glow of customers' love and affection. The Register deputy editor Elly Strang tries to explain the phenomenon that is people's undying love of Kmart.
Though traditionally, the over-45 demographic hasn't been seen as a "sexy" demographic to target by advertisers and brands, recent statistics show this group is wielding a large chunk of money and is looking to use it. News Works has just released information revealing the over-45s segment represents a $23.5 billion spend opportunity.
Customers are more demanding than ever before and are after concierge-like, VIP treatment from retailers, a report has found. Software company TimeTrade quizzed more than 5000 consumers about their perceptions of retail shopping and what they wanted to see in 2016.
At Retail NZ’s shop.kiwi event yesterday, leaders from the fashion, food, furniture and education industries shared the wisdom they’d gained about the retail sector. The topics they spoke about varied, but one shared thread of thinking was clear – customers are in control, more so than ever before. Here’s a recap.