Consumer shopping satisfaction has plummeted in December, yet consumer spending remains on the rise. What about Christmas shopping leads to such an unhappiness for Kiwis?
For many businesses, social media is seen as one of the best ways to engage with customers. Although this is undoubtedly true, more and more businesses are now seeing some of the risks that come from opening yourself up on social media without first providing customers with a private and easy way of giving feedback. Customer Radar chief executive Mat Wylie explains.
Mat Wylie, CEO of Customer Radar, New Zealand's largest customer feedback company, talks about how social media and review sites are bringing out the critic in us all.