Jono and Ben, the duo known for their mischievous, disruptive skits on their TV3 show, have created a parody of Ryan Lewis and Macklemore's song “Downtown”. The song describes the experience of shopping at supermarket chain Countdown.
Countdown stores nationwide now have a basket of fruit in the produce section for kids to snack on for free. The initiative was launched this week, following it being trialled successfully at Countdown Botany in August.
Countdown today named its head of data and analytics, Chris Fisher, as the new general manager for merchandise. Fisher came to Countdown in November last year from the UK, where he had run his business Atheon Analytics Ltd since 2006.
Tony Petrie is Countdown’s national online manager for its ecommerce store, which receives about 20,000 online orders each week. It has a database of 80,000 customers who regularly shop online. Countdown also wants to create a virtual retail mall by partnering with other companies to
Farmers and its advertising agency, JustOne/.99, have released a new ad that goes against traditional retail ad strategies. Instead of the usual technique of sales being shouted at the viewer, it's subtle in its approach, with a very minimal voiceover at the end. Stoppress'
Invented in the 1920s, chlorofluorocarbons or CFCs are harmful to the environment as when they reach the upper atmosphere, they dissolve in ultraviolet light to release chlorine atoms which break down the ozone layer. Supermarkets in New Zealand are still using them.
The human urge to collect is a powerful one (and makes for excellent television). And our local supermarkets have been tapping into this urge in recent years, whether through tiny groceries or animal cards. Now Countdown has struck up a deal with Disney Pixar for
Countdown's GM of marketing, Bridget Lamont, gives a full and frank insight into her role at the supermarket giant, as well as the trials and tribulations the company has gone through.
Most retailers are convinced that their offering is superior to that of direct competitors, but it's not often that larger brands come out and educate the public with a direct comparison. The Warehouse, Countdown and Foodstuffs, Vodafone and Spark have done just that over the
It is understood that Progressive Enterprises will be shifting a significant chunk of its ad spend from press advertising to other channels and is also thought to be trialling a reduction of unaddressed mailers in some areas as part of its media strategy for FY16,