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Teen retailer Supre jumps into content marketing, is keen to double store numbers

  • News
  • May 5, 2015
  • Elly Strang
Teen retailer Supre jumps into content marketing, is keen to double store numbers

Since Cotton On Group acquired teen fashion retailer Supre in 2013, the company has undergone some major changes. It has opted out of the traditional online sales approach in favour of a content-driven site and online magazine to capture the attention of social media-savvy teen shoppers. It is also keen to double its bricks and mortar stores in both New Zealand and Australia.

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StopPress shares the best in content marketing

  • News
  • April 27, 2015
  • StopPress Team
StopPress shares the best in content marketing

The Register's sister publication StopPress is staging an event for those seeking the inside track on content marketing.

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