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Using colour to identify customer preferences

  • Opinion
  • March 15, 2016
  • Piritta Törrö
Using colour to identify customer preferences

Colour-matching system Pantone is well-known for leading the way in colour trends. This year, it announced two complementing shades as its ‘Colour of the year’ – rose quartz, and a lilac blue named Serenity. Its colour expert Lee Eiseman spoke at the 2016 International Home + Housewares Show in Chicago earlier this month.

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Colour psychology in retail spaces

  • Opinion
  • December 3, 2015
  • Lizzi Hines
Colour psychology in retail spaces

Spaceworks founder Lizzi Hines discusses using colour in retail spaces. She says it’s a wild generalisation to say one colour means the same thing for everyone who walks into that store.

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