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The reason why Coke tastes better out of a glass bottle

  • Opinion
  • May 26, 2016
  • Andrew Lewis
The reason why Coke tastes better out of a glass bottle

As sure as grass is green and water is wet, TRA managing director Andrew Lewis says that Coke tastes better in a glass bottle than it does in a plastic one. He explains the thought process behind this and how this can apply to marketing strategies.

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The Coca Cola company has launched its first new product since Coke Zero

  • News
  • April 13, 2015
  • Sarah Dunn
The Coca Cola company has launched its first new product since Coke Zero

A new variant called “Coca-Cola Life” will be available across New Zealand from this month onwards. The product is the first from Coke’s Kiwi range to contain stevia, a plant-based sweetener. It has 35 percent less sugar than standard Coca-Cola.

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