As sure as grass is green and water is wet, TRA managing director Andrew Lewis says that Coke tastes better in a glass bottle than it does in a plastic one. He explains the thought process behind this and how this can apply to marketing strategies.
A new variant called “Coca-Cola Life” will be available across New Zealand from this month onwards. The product is the first from Coke’s Kiwi range to contain stevia, a plant-based sweetener. It has 35 percent less sugar than standard Coca-Cola.