Clothes designed to make people laugh have been done to death - take 'I'm with stupid' t-shirts, for example. But clothing company Fruit of the Loom is testing the waters with a slightly ridiculous new range of sweats disguised as suits.
You may or may not have heard of ilabb – but you should remember the name, as it’s the latest New Zealand retailer to infiltrate the American market. The brand is reaching customers worldwide through its pop-up stores and brand ambassadors with huge fan followings. Its creative director and co-founder shares the story behind its success.
An exciting mix of new names and old populate the 85-strong provisional designer line-up for this year’s New Zealand Fashion Week, which was announced yesterday.
In a sign of the changing times, vintage clothes no longer have to be sought after in just op shops. George Cherrie and Paris Mitchell are the creatives behind a new online store called the Mercantile. Artfully curated, it stocks clothing and interiors that all meet at least a “good condition” standard.
American retail clothing chain Abercrombie & Fitch is stepping away from “sexualized marketing”.