Volvo drop $1 million on getting Kiwis buying its cars

  • News
  • January 29, 2016
  • Elly Strang
Volvo drop $1 million on getting Kiwis buying its cars
A Volvo car performs a crash test at one of its testing labs

Scandinavian trends have worked their way into our homewares and design industry, but can they take on the car market? Swedish car brand Volvo’s latest campaign is pushing to get more Kiwis buying its cars through a deal that lets them travel to its motherland for free, so long as they buy a brand-new Volvo car from a dealership.

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