Flagship stores are popping up all over the place in central Auckland. While they're eye-catching and exciting, they're also a huge investment. Juanita Neville-Te Rito considers whether Kiwi retailers should be following the internationals' lead and establishing flagships of their own.
It seemed like only a matter of time after Louis Vuitton, Gucci and Prada established flagship stores in Auckland’s central city that Chanel would arrive. Now, here it is – the luxury label opened its first standalone fragrance and beauty boutique at 35 Galway St, Britomart.
Some retailers are blaming technology for falling sales when really, they should be examining their in-store experience, says Juanita Neville-Te Rito from The Retail Collective.
While ecommerce heavyweights such as Amazon have made things a bit more challenging for physical stores, this doesn’t mean it's an uneven competition. Vend retail expert Francesca Nicasio explains how the right people, marketing strategies, and products in stores can help you compete against the online giants.
Technology commentator Paul Brislen is sick to death of waiting idly while his family finish their shopping. He explains why offering WiFi in apparel stores will increase foot traffic and dwell time for retailers by improving the customer experience for people accompanying shoppers.