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Should Kiwi retailers pursue a flagship store strategy?

  • Opinion
  • August 19, 2016
  • Juanita Neville-Te Rito
Should Kiwi retailers pursue a flagship store strategy?

Flagship stores are popping up all over the place in central Auckland. While they're eye-catching and exciting, they're also a huge investment. Juanita Neville-Te Rito considers whether Kiwi retailers should be following the internationals' lead and establishing flagships of their own.

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Chanel opens its first Kiwi flagship

  • News
  • August 18, 2016
  • Sarah Dunn
Chanel opens its first Kiwi flagship
Pictured: An image from Chanel's latest beauty campaign

It seemed like only a matter of time after Louis Vuitton, Gucci and Prada established flagship stores in Auckland’s central city that Chanel would arrive. Now, here it is – the luxury label opened its first standalone fragrance and beauty boutique at 35 Galway St, Britomart.

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Don’t blame digital commerce when your physical experience misses the mark

  • Opinion
  • June 7, 2016
  • Juanita Neville-Te Rito
Don’t blame digital commerce when your physical experience misses the mark

Some retailers are blaming technology for falling sales when really, they should be examining their in-store experience, says Juanita Neville-Te Rito from The Retail Collective.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Business coverage of New Zealand Fashion Week.
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Ecommerce has become part of the way mainstream ...
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Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Seven ways bricks and mortar stores can compete with Amazon (and other ecommerce sites)

  • Opinion
  • May 12, 2016
  • Francesca Nicasio
Seven ways bricks and mortar stores can compete with Amazon (and other ecommerce sites)

While ecommerce heavyweights such as Amazon have made things a bit more challenging for physical stores, this doesn’t mean it's an uneven competition. Vend retail expert Francesca Nicasio explains how the right people, marketing strategies, and products in stores can help you compete against the online giants.

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Sending out anti-shopping signals: A bored man begs for WiFi in stores

  • Opinion
  • March 2, 2016
  • Paul Brislen
Sending out anti-shopping signals: A bored man begs for WiFi in stores

Technology commentator Paul Brislen is sick to death of waiting idly while his family finish their shopping. He explains why offering WiFi in apparel stores will increase foot traffic and dwell time for retailers by improving the customer experience for people accompanying shoppers.

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