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How to avoid huge social media fails in 2017

  • Opinion
  • January 19, 2017
  • Sarah Pearce
How to avoid huge social media fails in 2017

With the amount of channels available to contact customers on these days, companies are spoiled for choice on how to communicate with them. But there's a right - and very wrong - way businesses can embrace social media, explains social strategist Sarah Pearce. She outlines some ways businesses can avoid the common mistakes made on social media in 2016.

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Retail therapy: How brands responded to the election results

  • News
  • November 10, 2016
  • Jessica-Belle Greer
Retail therapy: How brands responded to the election results

Everyone has something to say about last night's nail biting election and, thanks in a big part to social media, local retail brands were just as vocal. Some took it as a chance to build rapport with their online following, while others tried to be a source of relief. 

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Gotta catch 'em all: Brands join the Pokémon Go madness

  • Checkout
  • July 12, 2016
  • StopPress Team
Gotta catch 'em all: Brands join the Pokémon Go madness

Pokémon Go, the augmented reality game where Pokémon appear in the real world to be caught, has taken the world by storm, with players roaming their cities to search out the Pokémon. As many creatures have been found in businesses, brands have also jumped on the band wagon to share some Pokémon themed fun.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Shifting demographics are creating big changes in New ...
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Ecommerce has become part of the way mainstream ...
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Sarah Dunn and Elly Strang look at how ...
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How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

KFC beanies: Just what all of New Zealand always wanted

  • Checkout
  • June 20, 2016
  • Jenny Keown
KFC beanies: Just what all of New Zealand always wanted

Creative agencies, take note. It appears beanies and a social media platform is all you need these days to get noticed. A frenzy of sorts erupted on Twitter last week as KFC posted a generous free giveaway of three branded red beanies.

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Mother's day round up: Which brands shared the love?

  • News
  • May 10, 2016
  • Elly Strang & StopPress Team
Mother's day round up: Which brands shared the love?
Photo / Countdown's Facebook page

Mother's Day is fast becoming the day of people sending their mums a message on social media instead of in person. The same could be said for retail brands, as many cashed in on the special day and honoured mums with Mother's Day-themed social media campaigns. We take a look at the creative efforts that brands made this year.

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