With the amount of channels available to contact customers on these days, companies are spoiled for choice on how to communicate with them. But there's a right - and very wrong - way businesses can embrace social media, explains social strategist Sarah Pearce. She outlines some ways businesses can avoid the common mistakes made on social media in 2016.
Everyone has something to say about last night's nail biting election and, thanks in a big part to social media, local retail brands were just as vocal. Some took it as a chance to build rapport with their online following, while others tried to be a source of relief.
Pokémon Go, the augmented reality game where Pokémon appear in the real world to be caught, has taken the world by storm, with players roaming their cities to search out the Pokémon. As many creatures have been found in businesses, brands have also jumped on the band wagon to share some Pokémon themed fun.
Creative agencies, take note. It appears beanies and a social media platform is all you need these days to get noticed. A frenzy of sorts erupted on Twitter last week as KFC posted a generous free giveaway of three branded red beanies.
Mother's Day is fast becoming the day of people sending their mums a message on social media instead of in person. The same could be said for retail brands, as many cashed in on the special day and honoured mums with Mother's Day-themed social media campaigns. We take a look at the creative efforts that brands made this year.