How to avoid huge social media fails in 2017

  • Opinion
  • January 19, 2017
  • Sarah Pearce
How to avoid huge social media fails in 2017

With the amount of channels available to contact customers on these days, companies are spoiled for choice on how to communicate with them. But there's a right - and very wrong - way businesses can embrace social media, explains social strategist Sarah Pearce. She outlines some ways businesses can avoid the common mistakes made on social media in 2016.

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Retail therapy: How brands responded to the election results

  • News
  • November 10, 2016
  • Jessica-Belle Greer
Retail therapy: How brands responded to the election results

Everyone has something to say about last night's nail biting election and, thanks in a big part to social media, local retail brands were just as vocal. Some took it as a chance to build rapport with their online following, while others tried to be a source of relief. 

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Gotta catch 'em all: Brands join the Pokémon Go madness

  • Checkout
  • July 12, 2016
  • StopPress Team
Gotta catch 'em all: Brands join the Pokémon Go madness

Pokémon Go, the augmented reality game where Pokémon appear in the real world to be caught, has taken the world by storm, with players roaming their cities to search out the Pokémon. As many creatures have been found in businesses, brands have also jumped on the band wagon to share some Pokémon themed fun.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

KFC beanies: Just what all of New Zealand always wanted

  • Checkout
  • June 20, 2016
  • Jenny Keown
KFC beanies: Just what all of New Zealand always wanted

Creative agencies, take note. It appears beanies and a social media platform is all you need these days to get noticed. A frenzy of sorts erupted on Twitter last week as KFC posted a generous free giveaway of three branded red beanies.

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Mother's day round up: Which brands shared the love?

  • News
  • May 10, 2016
  • Elly Strang & StopPress Team
Mother's day round up: Which brands shared the love?
Photo / Countdown's Facebook page

Mother's Day is fast becoming the day of people sending their mums a message on social media instead of in person. The same could be said for retail brands, as many cashed in on the special day and honoured mums with Mother's Day-themed social media campaigns. We take a look at the creative efforts that brands made this year.

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