Explaining the story behind your brand to your customers could be a waste of time, says TRA's business director Greg Sampson.
Countdown has announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up. It expects the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.
How do you turn an inconvenience into branding? Vaughn Davis explores the curious case of Fergburger, a Queenstown burger restaurant where people queue for an hour just to have a bite of their world-famous buns.
Des Flynn is a senior retailer with more than 50 years in the industry. He has spent much of his career in the grocery sector, and is now executive general manager customer support at The Warehouse Group. It isn't always a smooth ride to the top, however - here, Flynn shares a mistake he's made on the way up.
The October / November issue of NZ Retail magazine profiled the winners of Retail NZ's Top Shop competition. Editor Sarah Dunn has her own theories on what makes a top shop - it's primarily about balancing functionality with soul.