With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new-look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.
The owner of the Mad Butcher Silverdale store has been put into liquidation, making it the seventh franchisee to go under in the last 18 months. We talked First Retail managing director Chris Wilkinson about why the chain is floundering in the current market.
In a retail world increasingly dominated by visual branding, designer workwear is rising in popularity. Kiwi companies like MN Uniforms and White Label are helping everyone from the butchers at Neat Meat to the valet drivers at Britomart look sharp.