L&P spices up its brand with new look and flavour

  • Design
  • October 6, 2016
  • Erin McKenzie
L&P spices up its brand with new look and flavour
Guy Montgomery, L&P drinker.

With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new-look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.

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What’s going on at the Mad Butcher?

  • News
  • September 12, 2016
  • Elly Strang
What’s going on at the Mad Butcher?

The owner of the Mad Butcher Silverdale store has been put into liquidation, making it the seventh franchisee to go under in the last 18 months. We talked First Retail managing director Chris Wilkinson about why the chain is floundering in the current market.

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Building a strong retail brand

  • Opinion
  • July 28, 2016
  • Francesca Nicasio
Building a strong retail brand

Branding is a confusing area. For those who'd rather be serving customers and attending to the practical details of retail, here's Vend's retail expert Francesca Nicasio with some welcome advice.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Hardwearing and soft branding: Bespoke uniforms grow in popularity

  • News
  • July 11, 2016
  • Jessica-Belle Greer
Hardwearing and soft branding: Bespoke uniforms grow in popularity

In a retail world increasingly dominated by visual branding, designer workwear is rising in popularity. Kiwi companies like MN Uniforms and White Label are helping everyone from the butchers at Neat Meat to the valet drivers at Britomart look sharp.

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The secret side of Saben

  • News
  • June 14, 2016
  • Sarah Dunn
The secret side of Saben

Kiwi handbag and accessories label Saben is best-known for its consumer-facing designer collections, but it also creates custom goods for many of New Zealand’s largest corporate retailers. We went behind the scenes with founder Roanne Jacobson to find out more.

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