With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new-look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.
The owner of the Mad Butcher Silverdale store has been put into liquidation, making it the seventh franchisee to go under in the last 18 months. We talked First Retail managing director Chris Wilkinson about why the chain is floundering in the current market.
Branding is a confusing area. For those who'd rather be serving customers and attending to the practical details of retail, here's Vend's retail expert Francesca Nicasio with some welcome advice.
In a retail world increasingly dominated by visual branding, designer workwear is rising in popularity. Kiwi companies like MN Uniforms and White Label are helping everyone from the butchers at Neat Meat to the valet drivers at Britomart look sharp.
Kiwi handbag and accessories label Saben is best-known for its consumer-facing designer collections, but it also creates custom goods for many of New Zealand’s largest corporate retailers. We went behind the scenes with founder Roanne Jacobson to find out more.