Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.
In a surprising turn of events, the Lego company has gone from significant operating losses to becoming a more powerful brand than Ferrari.
V Energy's latest campaign sees the company moving beyond guarana-infused beverages into streetwear. It has launched an online store stocking a new range of one-of-kind T-shirts designed by street artist Mr G Hoete.