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Blurred lines: Selling gendered childrens’ products

  • Design
  • January 24, 2017
  • Courtney Devereux
Blurred lines: Selling gendered childrens’ products

The latest trend among retailers and consumers fits in with the latest political movement and so called ‘social media craze’: gender fluidity and non-binary presentation. For retailers selling childrens' products, in practice this means selling items which aren't just blue for boys and pink for girls. But are consumers on board?

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Deadly Ponies opens its first Wellington store

  • Design
  • August 5, 2016
  • Sarah Dunn
Deadly Ponies opens its first Wellington store

It’s taken more than 10 years, but finally, Kiwi accessories label Deadly Ponies has made it to the capital. We had a chat with creative director Liam Bowden about the colourful new outlet.

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Good As Gold goes beyond ‘Employee of the month’

  • Design
  • July 15, 2016
  • Jenny Keown
Good As Gold goes beyond ‘Employee of the month’

Gold As Gold boutique has come up with a novel way to celebrate its staff - with a high-school-style ‘Class of 2016’ exhibition, where each person is immortalised in a quality portrait. The project was launched with a party and the images are now on display in the Wellington store.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Much-loved Harry’s boutique opens a second outlet in central Wellington

  • News
  • July 5, 2016
  • Caitlin Salter
Much-loved Harry’s boutique opens a second outlet in central Wellington

Liz Stringer does things on gut instinct alone. Twelve weeks ago, she had an instinctual feeling she should open a second outlet of her hugely successful clothing boutique, Harry’s.

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