Good Friday left its mark on Kiwis as Paymark results show retail spending jumped dramatically for the one day shopping holiday.
On the weekend starting 24 November, many retailers will lower prices in a day-long sale. From independent stores to multichannel retailers, who is jumping on the Black Friday and Cyber Monday bandwagon?
In the US, the traditional function of the Black Friday shopping extravaganza is to get consumers warmed up for a hearty few weeks of Christmas spending. It seems that this year, Black Friday has been eclipsed by its upstart Chinese cousin, Singles’ Day on November 11, but never fear – shoppers still spent up a storm. We’ve put together a calendar of significant holiday shopping dates.
Those who scoffed at the idea of New Zealand taking part in Black Friday may want to reconsider criticising the event. The data is in and shows the event was a success for Kiwi retailers, who saw a significant increase in spending on the day.
Black Friday is increasing in popularity within New Zealand, with keen bargain hunters seeking out sales and more retailers offering them than previous years. We look at which retailers are doing it and whether it will take off in the same way as other sales events in New Zealand, such as Boxing Day, have.