The latest trend among retailers and consumers fits in with the latest political movement and so called ‘social media craze’: gender fluidity and non-binary presentation. For retailers selling childrens' products, in practice this means selling items which aren't just blue for boys and pink for girls. But are consumers on board?
The Commerce Commission has issued a warning to wholesaler and online retailer Baa Baa Beads after finding its claims that its Baltic amber products delivered health benefits weren’t backed up by credible research. Changes to the Fair Trading Act which came into effect on June 17 last year have cracked down on this kind of advertising.
Maternity clothing and childrenswear store Bundle Boutique opened in 2006, after owner and manager Eneka Burroughs struggled to find suitable maternity clothing for herself and spotted a gap in the market for Christchurch mothers-to-be. Vend looks at her journey into ecommerce and how this has helped the business.