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Blurred lines: Selling gendered childrens’ products

  • Design
  • January 24, 2017
  • Courtney Devereux
Blurred lines: Selling gendered childrens’ products

The latest trend among retailers and consumers fits in with the latest political movement and so called ‘social media craze’: gender fluidity and non-binary presentation. For retailers selling childrens' products, in practice this means selling items which aren't just blue for boys and pink for girls. But are consumers on board?

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Don’t promote properties that you can’t prove

  • News
  • November 6, 2015
  • Sarah Dunn
Don’t promote properties that you can’t prove

The Commerce Commission has issued a warning to wholesaler and online retailer Baa Baa Beads after finding its claims that its Baltic amber products delivered health benefits weren’t backed up by credible research. Changes to the Fair Trading Act which came into effect on June 17 last year have cracked down on this kind of advertising.

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The Christchurch baby boutique that’s taking off online

  • Opinion
  • July 6, 2015
  • Kate Webby
The Christchurch baby boutique that’s taking off online

Maternity clothing and childrenswear store Bundle Boutique opened in 2006, after owner and manager Eneka Burroughs struggled to find suitable maternity clothing for herself and spotted a gap in the market for Christchurch mothers-to-be. Vend looks at her journey into ecommerce and how this has helped the business.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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