Loyalty – why you’re doing it wrong

  • Opinion
  • October 9, 2015
  • Antony Ede
Loyalty – why you’re doing it wrong

Loyalty schemes are an ever-present aspect of retail in New Zealand. Antony Ede, who is head of data analytics at consumer demand agency TRA, explains why many Kiwi retailers are getting their loyalty schemes wrong.

Read more

The science of success

  • Opinion
  • July 30, 2015
  • Antony Ede
The science of success

Billy Beane and the Oakland As revolutionised the game of baseball in 2002 by using data and analytics to objectively assess the performance of players. More than a decade on and this story has many interesting parallels in other competitive arenas. This type of revolution is happening all across the economy at present and retail has been one of the first batters to the plate.

Read more

Retailers are in an enviable position

  • Opinion
  • March 31, 2015
  • Antony Ede
Retailers are in an enviable position
Kerryn Smith

Antony Ede, head of analytics at consumer demand agency TRA, discusses how retailers have the upper hand in extracting data about customer behaviour and identity.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit