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Reimagining traditional design at the Ambiente trade fair: Part two

  • In association with Messe Reps & Travel
  • March 7, 2016
  • Sarah Dunn
Reimagining traditional design at the Ambiente trade fair: Part two

When you're a company which was already 130 years old when New Zealand's Treaty of Waitangi was signed, how do you conduct yourself in 2016's retail market? At Frankfurt's Ambiente homewares fair in February, heritage tableware brands like Meissen, Royal Copenhagen and Kahla sought to address questions like this.

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Reimagining traditional design at the Ambiente trade fair: Part one

  • In association with Messe Reps & Travel
  • March 3, 2016
  • Sarah Dunn
Reimagining traditional design at the Ambiente trade fair: Part one

Given that Ambiente is held in Europe, the homeland of Western tradition, it's not unusual for exhibitors to represent companies with hundreds of years of history to their name. The fair itself dates back to the Middle Ages. Therefore, one of the most prominent conversation topics this year was, how can traditional companies reinvent themselves in a changing world?

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From the Middle Ages to the multichannel era

  • Opinion
  • December 10, 2015
  • Stephen Kurzawski
From the Middle Ages to the multichannel era

Ambiente is approaching fast. The largest homewares trade show in the world will run from February 12 - 16 in 2016. Stephen Kurzawski, vice president of Messe Frankfurt Exhibition GmbH, shares some of the history behind the 775-year-old German tradition of trade fairs.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Ambiente: A feast for the eyes

  • In association with Messe Reps & Travel
  • June 2, 2015
  • Lynda Gray
Ambiente: A feast for the eyes

Held annually in Frankfurt, Ambiente is the biggest homewares trade show in the world. Contributor Lynda Gray shares the exhausting, exhilarating experience of being there.

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