When you're a company which was already 130 years old when New Zealand's Treaty of Waitangi was signed, how do you conduct yourself in 2016's retail market? At Frankfurt's Ambiente homewares fair in February, heritage tableware brands like Meissen, Royal Copenhagen and Kahla sought to address questions like this.
Given that Ambiente is held in Europe, the homeland of Western tradition, it's not unusual for exhibitors to represent companies with hundreds of years of history to their name. The fair itself dates back to the Middle Ages. Therefore, one of the most prominent conversation topics this year was, how can traditional companies reinvent themselves in a changing world?
Ambiente is approaching fast. The largest homewares trade show in the world will run from February 12 - 16 in 2016. Stephen Kurzawski, vice president of Messe Frankfurt Exhibition GmbH, shares some of the history behind the 775-year-old German tradition of trade fairs.