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Remaining loyal: What Air New Zealand's exit means for Fly Buys

  • Loyalty
  • September 19, 2016
  • Damien Venuto
Remaining loyal: What Air New Zealand's exit means for Fly Buys

When Air New Zealand announced it would pull out of Fly Buys, questions were raised about what it meant for both the nation's largest loyalty programme but also for the wider loyalty industry. But, as Damien Venuto finds, it might not be so bad.

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No more opt-out pricing from Jetstar

  • News
  • March 17, 2016
  • Sarah Dunn
No more opt-out pricing from Jetstar

A long-running campaign against opt-out pricing took a big leap forward this morning when Jetstar chose to stop preselecting paid services to those purchasing tickets online.

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Taking them to the heart-eyes emoji: Air New Zealand on social media

  • News
  • October 22, 2015
  • Sarah Dunn
Taking them to the heart-eyes emoji: Air New Zealand on social media

Cassie Roma, senior manager social media at Air New Zealand says the times and the tides in marketing aren’t changing – they’ve already changed. It’s been 10 years since social media was the next big thing, and the relevant question now is, what’s next?

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Who has the happiest customers?

  • News
  • April 23, 2015
  • Sarah Dunn
Who has the happiest customers?

New World, Care Chemist, Max, Robert Harris Café, Noel Leeming, Kathmandu and Powershop have all celebrated wins in the Roy Morgan New Zealand Customer Satisfaction awards for the first time.

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There’s a change in the air: Air New Zealand swaps Airpoints partner BNZ for Westpac

  • News
  • March 24, 2015
  • Holly Bagge
There’s a change in the air: Air New Zealand swaps Airpoints partner BNZ for Westpac

Air New Zealand has announced it is switching long-time Airpoints partner BNZ for Westpac. StopPress’s Holly Bagge looked at whether the lure of ‘free’ travel will be enough to make customers switch banks, and what about getting a few more New Zealand-made products into the Air Points Mall?

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