When Air New Zealand announced it would pull out of Fly Buys, questions were raised about what it meant for both the nation's largest loyalty programme but also for the wider loyalty industry. But, as Damien Venuto finds, it might not be so bad.
Cassie Roma, senior manager social media at Air New Zealand says the times and the tides in marketing aren’t changing – they’ve already changed. It’s been 10 years since social media was the next big thing, and the relevant question now is, what’s next?
Air New Zealand has announced it is switching long-time Airpoints partner BNZ for Westpac. StopPress’s Holly Bagge looked at whether the lure of ‘free’ travel will be enough to make customers switch banks, and what about getting a few more New Zealand-made products into the Air Points Mall?