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Supermarkets rally against unrealistic beauty expectations for fruit and vegetables

  • Checkout
  • May 1, 2015
  • Elly Strang
Supermarkets rally against unrealistic beauty expectations for fruit and vegetables

Can we solve the world’s food wastage problem by embracing ugly produce? A French supermarket chain has taken a stand against the unrealistic expectations of beauty set for fruits and vegetables. The shop aims to combat the rampant discrimination against non-conventionally beautiful produce and food waste.

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