1Above's Stephen Smith on figuring out a niche in retail, rebranding and expansion

To mark the arrival of the Vodafone xone business accelerator, Idealog is interviewing heaps of established New Zealand innovators, as well as the founders of the 10 startups selected by Vodafone to receive mentorship, funding and the potential benefits of working with a global network. In this edition, publisher and editorial director Ben Fahy talks with Stephen Smith, the CEO of fast-growing travel recovery drink 1Above about the success so far and his bold plans for the business.