The Warehouse Group reveals plans for huge mixed-use site in Newmarket

  • Property
  • April 12, 2016
  • Elly Strang
The Warehouse Group reveals plans for huge mixed-use site in Newmarket

The freehold property occupies numbers 66 to 80 on Broadway, Newmarket’s main retail strip, and 11 to 15 Railway St.

Currently, there is 8330 square metres of retail space across two buildings and 2100 square metres of office space, as well as car parking. Some of TWG’s brands and stores like The Baby Factory are already tenants in the space.

However, TWG has plans for a mixed-use development that will house another 18,245 square metres of retail space, 9165 square metres of office space, a 160-unit apartment complex, a 40-room hotel and 720 carparks. 

The total floor area will be 47,914 square metres.

The site up for sale. Photo / Google maps 

 The Warehouse, Warehouse Stationery and Noel Leeming have already committed to almost 8000 square metres of the retail space.

General manager of property for The Warehouse, Fiona Shilton, says the company bought the site strategically to secure a long-term footprint in the area.

“Mixed-use is a very new approach to development in New Zealand and we’re looking for additional expertise to support us in our endeavour to provide a quality space that supports living, working and play for the community,” Shilton says.

She says given the site’s location in the fashion capital of New Zealand, as well as Newmarket’s low-vacancy rates, it could be the best mixed-use development the country will see this year.

Colliers International’s capital markets national director Peter Herdson says he expects the site will be highly sought after.

“Retail shops which are expected to include a supermarket will also be supported by both the guests and immediate residents within the complex and nearby residential catchments, as well as those in neighbouring suburbs such as Parnell, Remuera, Grafton, Epsom and Mt Eden, all of which are some of the most affluent suburbs in the country.”

Auckland Council has already granted resource content for the development.

The site is currently zoned as “Mixed Use” under the Auckland City District Plan Isthmus Section and under the future Proposed Auckland Unitary Plan.

“Mixed Use” zones encourage urban areas being redeveloped to allow space for a mix of different activities, like offices, stores, entertainment facilities, restaurants, cafes and apartments.

Why Newmarket is the right suburb

Herdson says Auckland Council is promoting work, living and entertainment areas to be in close proximity of one another in order to reduce city traffic.

Newmarket already has the transport in place to support more people living there, he says, considering its buses and its 368 trains that carry 21,800 people over the crossing every weekday.

He also noted its close promixity to Auckland’s CBD. Meanwhile, residents and workers are flocking to the suburb.

Newmarket Business Association figures show there are over 15,000 employees working in the area, as well as double-digit resident population growth year-on-year.

Large corporates such as Griffins, Scentre Group and Vector have their main offices located in Newmarket, as well as international retail brands, Herdson says.

“Well-known national and international brands have selected Newmarket as the base for their flagship stores, including the likes of fashion retailers Witchery, Country Road, French Connection, Stolen Girlfriends Club and Adidas, and large Australian brands have their only New Zealand store in the precinct, including Alannah Hill, Gorman and Nicola Waite.”

Scentre Group also recently announced it would be undertaking a $500 million revamp of three of its Auckland malls, including Newmarket’s 277 Westfield mall.

Herdson and Colliers International director of capital markets John Green are marketing the site for sale. International expressions of interest close 12 May, unless sold previously by negotiation.

The Warehouse Group has a market capitalisation of around $970 million and a recently-released group sales result of $1.560 billion for the first half of 2016.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?


A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit