Auckland malls scale up amid fierce competition

  • Property
  • November 24, 2015
  • Elly Strang
Auckland malls scale up amid fierce competition

Malls in New Zealand are under increasing pressure to offer something new and exciting to consumers; be it a new dining area, an integrated community hub with library and a town square or an international brand that hasn’t seen in New Zealand yet.

Kiwi Property’s $200 million expansion of Sylvia Park to make way for H&M and possibly other international big names in 2016 shows the gloves off when it comes to shopping centres competing with one another.

The newest addition to the West Auckland shopping scene, NorthWest shopping centre, LynnMall’s new Brickworks dining area and the $550 million downtown shopping centre in the works by Precinct Properties have all also added fuel to the fire.

Now, other centres are scrambling to catch up with expansions.

Scentre Group is planning on almost doubling St Lukes in size, increasing its floor space by 70 percent.

Currently the mall is 39,793 square metres, but this could grow to 92,500 square metres, including 15,000 square metres for offices.

The extension would add around 1500 carparks to the already existing 2018.

Today, it was decided that the expansion of St Luke will be non-notified – in other words, considered without any public input.

The decision is based off the Resource Management Act, which states consent doesn’t need to be gained if the effects are “no more than minor” on the parties involved and the environment.

Councillor Linda Cooper who chaired the Hearings Panel says that the effects in the application are considered less than minor.

“The proposal is in line with the St Lukes concept plan, which was developed following extensive public consultation," she says.

“The proposal will have a height and separation distance to neighbouring properties that will avoid dominance, amenity or shadowing effects for neighbours.

“It also considers all traffic aspects and does not anticipate additional parking demands on surrounding roads.”

Locals are miffed they don’t get to have a say in the matter and have said they’re worried about things like noise, crowds and traffic, while others have said the expansion would gut Mt Albert and Pt Chevalier’s local shopping strips.

The expansion has been in the works for the past five years, with Scentre Group previously buying up neighbouring properties.

Local residents previously went through a mediation process with the council in 2011 to reach an agreement about the extension of Exter Rd into Aroha St.

The Environment Court signed off plans in 2012.

St Lukes’ annual sales total $320 million, with more than eight million people visiting it each year.

Meanwhile, Milford Mall owner New Zealand Retail Property Group (NZRPG) is also picking up the pace with its long-term plans for expansion.

Submissions on its consent application for expansions closed 5 November.

The plans will see 480 square metres of the existing mall space to be demolished and 178 car parks demolished to make room for apartments. 

Twenty spaces for new shops will also be included in the apartment block.

“As retail trends and styles change over time NZRPG recognizes that the retail centre space needs to be modernized and the depth of the retail offer increased.  A further retail expansion with the creation of The Plaza will continue to enhance customer's shopping experience.  The Plaza will be an outdoor food and dining area around the pohutukawas and a retail extension across the current carpark, both on Milford Road and will provide pedestrian’s access to the Milford Centre,” it says on its website.

Similar to St Luke’s controversies, neighbours in Milford also oppose the apartment and mall expansion plans.

NZRPG originally planned to build towers up to 16 levels high in an area zoned for two to four levels.

Neighbours said the towers were inappropriate for the area, with resident William McCandless telling the Environment Court in 2013 he was "gobsmacked" developer Milford Centre would propose towers 64 metres in height when the height trigger was only 11 metres.

The Milford Rd tower is now proposed to be 11 storeys tall, with the tallest tower on Omana Rd proposed to be about 16 storeys tall, or 63 metres high. Another tower on Omana Rd will be varied in height, reaching up to eight storeys. These three towers add up to 235 apartments in three blocks.

The Environment Court is expected to make a ruling on NZRPG’s proposals early next year.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?


A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit