A sneak peek into Auckland’s newest mall, NorthWest

  • Property
  • September 24, 2015
  • Elly Strang
A sneak peek into Auckland’s newest mall, NorthWest

Owned and developed by DNZ Property Fund, NorthWest's construction is very much still underway and full speed ahead until next Thursday morning, when the mall officially opens.

But despite the roar of power tools, dust and debris in the air and orange high-vis vests dotted around the place, a wee gem of a mall is emerging.

NorthWest’s main point of difference upon entering is that it doesn’t look or feel like a typical mall.

Instead of the artificial lighting often used in malls, there is a lot of natural light in NorthWest coming from large windows which line the mall.

There is also a lot of natural materials used, rather than polished, sterile surfaces.

Natural timber lines the ceiling and surfaces feature black granite, while leaf motifs twine down ornamental poles.

NorthWest Shopping Centre manager Jennifer Andrews says the look harks back to the history of viticulture in the area.

“The architect in the concept phase of building looked to integrate natural elements,” she says.

“You’ll notice that the retail designs reflect the architectural designs. They’ve integrated natural materials, wood, raw concrete, those sorts of elements. It makes it look very appealing.”

The nature theme continues in the bathrooms, with tree paintings in the family room and lights that look like leaves on the walls.

The mall is divided up into three areas: services, food and fashion.

The fashion strip has the likes of Glassons, Barkers, Jeans West, Pandora and Hannahs lining it.

The food court is a separate area to the main shop strip and has 400 seats, with nine retailers operating within it.

Andrews says the retail food mix was important to get right, as community research and feedback showed there was a strong demand for dining opportunities in the area.

What the food court looks like currently vs. what it's envisioned to look like

Food and beverage outlets at the mall include Habitual Fix, Katsubi, Mad Mex, Pita Pit, Jamaica Blue, Kiwi Grill and The Coffee Club.

At the other end of the mall is the services strip, which has banks, a pharmacy, hairdressers, opticians, Whitcoulls and a Countdown.

Farmers, which anchors the end of the fashion strip, is one of the most organised stores so far.

Store manager Marc Norman says the store will be pretty much ready to go as of today.

But there’s good reason for its early preparation, considering the scale of the store.

Sitting at 8000 square metres in size, it’s one of the biggest in the business.

It has seven cosmetic houses within it, which Norman says is the biggest cosmetic offering in West Auckland.

There are two alternative entrances to the shop – one off the street and one from the upper level car park, which enters through Farmers’ store-within-a-store, Stevens.

For the littlies, there’s princess and rocket ship changing rooms and an interactive Lego concept store.

Lego sets in Farmers piled high, waiting to be sorted for the concept store.

The store is different to others in the Farmers chain, as there is more than 80 mirrors in the fitting rooms and more than 150 mirrors on the shop floor.

Norman says this improves the customer journey and makes sure every shopper can find what they’re looking for.

The company has also invested in staff training to make sure the customer experience is seamless, he says.

“We’ve spent a lot of time training our team members in product knowledge and making sure we get team members in that understand customer service and live that philosophy."

The mall’s launch will kick off with various radio DJs making appearances on the Thursday, Friday, Saturday and Sunday, Chipmunks performances for kids and live music.

As for future developments, there’s also what’s dubbed ‘NorthWest two’ opposite the mall to look forward to.

It’s a second stage development already underway that will consist of retail, bars and restaurants on the ground floor and office space above it. It will open in October 2016.

The mall will also open out onto a shared public space with a town square and public facilities, such as a library.

Keep an eye out for issue 740 of NZ Retail Magazine for our in-depth feature on the NorthWest mall.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Michael Hill International posts $17m profit

  • News
  • August 22, 2019
  • Radio New Zealand
Michael Hill International posts $17m profit

Jewellery retailer Michael Hill International has reported a lift in profit but is feeling the pinch of lower sales and squeezed margins.

Read more

Dylan Mulder explores new digital frontiers in the fashion world

  • Design
  • August 22, 2019
  • Findlay Buchanan
Dylan Mulder explores new digital frontiers in the fashion world

“What might a Louis Vuitton or Off-White digital piece of clothing be like?” Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, mused to Vogue in April earlier this year. The question came in the wake of Carlings, a multi brand Scandinavian retailer, selling out its first digital-only clothing line. The process saw fashion designers manipulate photos of customers, so it appeared as though they were dressed up in Carlings' apparel. Customers would then go on to share the photos of themselves on digital platforms, Instagram, Facebook, and the rest, without actually having to wear the clothes.

Read more

Gem Retail Hotlist: Be Free Grocer flourishes in Palmerston North

  • News
  • August 21, 2019
  • Sarah Dunn
Gem Retail Hotlist: Be Free Grocer flourishes in Palmerston North

Retail isn’t an obvious next step for a couple who met during five years’ volunteering at a Malaysian wildlife sanctuary, but Bronwyn Green and David Phillips’ passion for animals has led them to tackle waste management from the shopfloor. Green shared insights about their plastic-free grocery store Be Free Grocer with The Register.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

The bridal industry changes driving Karen Walker’s new Atelier range

  • Design
  • August 20, 2019
  • Sarah Dunn
The bridal industry changes driving Karen Walker’s new Atelier range

In the last couple of years, Kiwi fashion designers like Ingrid Starnes, Juliette Hogan and Paris Georgia have rolled out bridal ranges. Now they’ve been joined by Karen Walker. We asked Walker what’s behind the rise of designer bridal.

Read more

Are you on The Retail Hotlist 2019?

Join us in celebrating the vitality and innovation of New Zealand’s retail sector by voting for The Retail Hotlist. The NZ Retail team and Gem, ...


Shop with The Register: Dress up for New Zealand Fashion Week

  • News
  • August 19, 2019
  • The Register
Shop with The Register: Dress up for New Zealand Fashion Week

Retailers are busy, and busy people don’t have time to be constantly catwalk-ready. But if you’d like to shine a little brighter while checking out the new season apparel at New Zealand Fashion Week, here’s some great ideas for professional women.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit