The proposed idea isn’t meant to replace the shops that already exist, or the 80 or so stalls that pop up during its weekend markets.
Instead, it’s an extension, which Bayleys leasing broker Leah La Hood says will meet a gap in central city retailing.
“This project aims to create an outlet store of recognised and reputable retail brands within the central city,” La Hood says.
She says there’s many retail centres competing with each other within Auckland, so this is a way Victoria Park Market can create a point of difference.
It’s an opportunity for the historical attraction to become an outlet store destination, she says, much like Dress-Smart, Silverdale and Westgate.
“There is strong demand for a store like this in central Auckland, which as yet, doesn’t exist. We intend to create the first such offering,” La Hood says.
The company is seeking retailers of clothing, accessories, homeware, footwear, food, health, beauty and books, but others are also welcome.
The goods being sold must be clearance products that are discounted.
Shop sizes available range from 22 to 204 square metres, depending on the retailer’s needs. The prices start from $290 plus GST per week.
Retailers can sign up to be a three-month popup store from September over the busy Christmas period, with an option of taking up a longer term lease after that.
Victoria Park Markets was built over 100 years ago and is the oldest example of a Victorian industrial building still standing in the CBD.
It’s renowned for its markets, which were brought back in November last year on Saturdays and Sundays in the summer months after a multi-million dollar refurbishment project.
The revitalisation project retained Victoria Park Market’s cobbled lanes and brick chimney, but added earthquake strengthening and new areas for retail premises.