Popular cookie store Moustache is shutting up shop and plans to reinvent as a food bus

  • Property
  • March 17, 2015
  • Elly Strang
Popular cookie store Moustache is shutting up shop and plans to reinvent as a food bus

The PledgeMe campaign Moustache launched today is asking for $80,000 so the company can run out of a travelling food bus with a commercial kitchen on board.

Moustache founder Deanna Yang says she dreams of touring the bus around New Zealand. If the campaign hits her “stretch goal” of $120,000, she will attempt to build a permanent store in Auckland.

Moustache made headlines last year after Yang said she was being pushed out her Wellesley St West premises by a 36 percent increase in rent that would bankrupt the business. (Read her letter to her landlord on her blog here).

The increase pushed Moustache’s rent up to $56,080 a year, or $1650 per square metre in the cosy 34-square-metre shop.

Despite a petition called “#savemoustache” that got 7847 signatures, the rent rise seems to have gone ahead, forcing Moustache to shut down.

The Moustache Milk & Cookie Bar opened in 2012 and is tucked away just off Queen St.

Yang was 21 at the time of the opening with little business experience. She says it was her childhood dream as an eight-year-old to open a cookie store.

Moustache gained a cult following for its indulgent cookies, with flavours varying from Snickers bars cookies to Oreo marshmallow cookies.

The store’s cult following has been boosted by social media. Its Facebook page has over 25,000 likes and its Instagram has 2810 followers.

The store also did special edition cookies of the week. Past offerings include peanut butter and jelly flavoured sandwiches, bacon-chocolate chunk cookies, salted caramel popcorn cookies and giant marshmallow puff cookies.

The campaign has raised more than $2000 in its first day, and has one month to go.

Yang says on her blog that she is feeling positive about the campaign, but it doesn’t stop the jitters.

“As an entrepreneur, there is no project that ‘may fail.’ There is no Plan B. Because that would already be admitting that Plan A won’t work,” Yang says.

“So here I am. Putting myself out there. Putting every damn cent, sweat and tear into this.”

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