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I visited an Apple store in Chicago and I all I got was lost

  • Opinion
  • March 4, 2019
  • Courtney Devereux
I visited an Apple store in Chicago and I all I got was lost

The Register reporter Courtney Devereux is currently in Chicago for the IHA's International Home + Housewares Show. She took a moment to visit the local Apple store and report back on its customer experience.

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Why retailers going ‘green’ is a double-edged sword

  • Opinion
  • February 26, 2019
  • Courtney Devereux
Why retailers going ‘green’ is a double-edged sword

With The Warehouse Group becoming the third major retailer in the world to become carbon neutral, H&M’s sustainability push and many other moves abroad, retailers are slowly becoming more ‘woke’ when it comes to environmental issues. But while many are applauding one of the worst offending industry’s moves to become more conscious, it also holds their processes up to even more scrutiny – such as whether they’re just ‘greenwashing’.

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Opinion
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Business coverage of New Zealand Fashion Week.
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Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
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Some think food and integrated hospitality offerings will ...
The future is bright
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At first glance, the humble in-store sign might ...
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The Red Awards for retail interior design celebrate ...
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Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
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Retail's top young achievers.
Delivering on your promises
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Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
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Sarah Dunn and Elly Strang look at how ...
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Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Is your website ready for voice search in 2019?

  • Opinion
  • February 21, 2019
  • Amanda Gross
Is your website ready for voice search in 2019?

Looking for answers online has never been so... audible. With the rise of smart speakers and booming popularity of virtual assistants, online searches are increasingly spoken aloud. It’s a trend that’s changing the nature of search – and redefining Search Engine Optimisation (SEO). Digital marketing agency krunch.co's managing editor Amanda Gross answers your burning questions about what’s happening in the world of voice search, and provide answers about how your business and website needs to adapt in our increasingly vocal world.

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An age of unsure: Managing brands in an uncertain world

  • Opinion
  • February 14, 2019
  • Ian Howard
An age of unsure: Managing brands in an uncertain world

What does a brand need to do to stay ahead in an age of such uncertainty? Little Giant managing director Ian Howard says they now have an unprecedented role to play in setting the ethical, moral and social bar for people.

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