The Register reporter Courtney Devereux is currently in Chicago for the IHA's International Home + Housewares Show. She took a moment to visit the local Apple store and report back on its customer experience.
With The Warehouse Group becoming the third major retailer in the world to become carbon neutral, H&M’s sustainability push and many other moves abroad, retailers are slowly becoming more ‘woke’ when it comes to environmental issues. But while many are applauding one of the worst offending industry’s moves to become more conscious, it also holds their processes up to even more scrutiny – such as whether they’re just ‘greenwashing’.
One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.
Looking for answers online has never been so... audible. With the rise of smart speakers and booming popularity of virtual assistants, online searches are increasingly spoken aloud. It’s a trend that’s changing the nature of search – and redefining Search Engine Optimisation (SEO). Digital marketing agency krunch.co's managing editor Amanda Gross answers your burning questions about what’s happening in the world of voice search, and provide answers about how your business and website needs to adapt in our increasingly vocal world.
What does a brand need to do to stay ahead in an age of such uncertainty? Little Giant managing director Ian Howard says they now have an unprecedented role to play in setting the ethical, moral and social bar for people.