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The real meaning of scale: Fonterra at the Shanghai Children, Baby, Maternity Expo (CBME)

  • Opinion
  • November 7, 2019
  • Fonterra
The real meaning of scale: Fonterra at the Shanghai Children, Baby, Maternity Expo (CBME)

When Fonterra’s Director Paediatrics, Susan Reelick, agreed to an online briefing at the Shanghai Children, Baby, Maternity Expo (CBME), she was surprised to learn that 10 million people would be listening in.

Susan was invited to have an online chat with one of China’s most influential mother bloggers who goes by the name ‘hot mummy in parenting.com’.  

‘Hot mummy in parenting’  real name is Crystal Zhang and she has more than 16 million followers online and her followers are always looking out for the products she recommends.

Susan was at the CBME to support one of our biggest paediatric customers, Hainan Govking, under the Goldmax Love brand.    Fonterra is the manufacturer of this finished product, and the product is sold and distributed in over 4,000 stores.  

Govking has been working to expand distribution, targeting an additional 3,000 stores, some of which are the leading Mother & Baby Stores in China.   

Susan says key amongst our selling points to both the retailers and the consumers is the New Zealand provenance.

“‘Hot mummy in parenting’ had talked a lot about the product but also wanted to know about where the product came from, so it was great to be able to use all my time talking about Fonterra farmers and our pasture-based farming.

“I explained that we are a co-operative in New Zealand owned by 10,000 farming families and that we have the ideal climate for growing grass and that our cows roam freely in paddocks eating fresh green grass.

“The other big thing I talked about, was how our farmers are always looking to embrace new ideas and advances in technology, and that they are seen as the world’s best in dairy quality, safety and animal welfare,” she says.

Susan added that the online listeners also wanted to be reassured that our New Zealand processing sites are all Government certified, and that we had the best quality and safety systems to meet the regulations and customer requirements.

Held annually in Shanghai, CBME (Children, Baby, Maternity Expo) China is the world’s largest trade fair for child, baby and maternity products & services. It brings together buyers, manufacturers, distributors and suppliers in the industry from all over the world including: 3,600 exhibitors, 4,900 brands, and over 110,000 visitors.

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Casual brows

  • Opinion
  • November 18, 2019
  • Sarah Dunn
Casual brows

As competition hots up between internationals and local brands in the beauty category, NZ Retail and The Register editor and associate publisher Sarah Dunn considers what comes next.

Read more
 
 

How New Zealand businesses performed in China’s 11.11 shopping festival

  • News
  • November 15, 2019
  • The Register team
How New Zealand businesses performed in China’s 11.11 shopping festival

This week marked Singles’ Day - a Chinese holiday run by mega-retailer Alibaba that, while still relatively unknown in the western world, is surpassing Black Friday and Cyber Monday in scale and sales. Alibaba reports it generated US$38.4 billion of gross merchandise volume this year.

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Building transparency in your supply chain

  • Opinion
  • November 14, 2019
  • Vanessa Thompson
Building transparency in your supply chain

Brands are under pressure to become more ethical, but how does this pressure apply to Kiwi fashion retailers? Unravelled Consultants founder and director Vanessa Thompson explains.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Coastlands celebrates 50 years in business

  • Opinion
  • November 13, 2019
  • Jennie Gutry
Coastlands celebrates 50 years in business

Coastlands Shoppingtown in Paraparaumu is celebrating its 50th year in business. Coastlands 50th birthday event manager Jennie Gutry shares some reflections on the centre's early years.

Read more
 
 

Me|today pairing skincare and supplements launches

  • News
  • November 13, 2019
  • Sarah Dunn
Me|today pairing skincare and supplements launches

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Michael Hill to offer lab-grown diamonds in New Zealand

  • News
  • November 11, 2019
  • Sarah Dunn
Michael Hill to offer lab-grown diamonds in New Zealand

Traditionally, prospective proposers should spend three months’ salary on an engagement ring. It should be a diamond solitaire, ideally one carat or bigger. However, in a market where many younger shoppers are struggling with student debt, concerned about housing affordability and suspicious of mined diamonds’ ethical credentials, Michael Hill has moved with the times and introduced an alternative.

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