Close
 

Who Is David Jones?

  • Opinion
  • May 9, 2019
  • John Polkinghorne
Who Is David Jones?

With David Jones set to open its first Auckland store this year, RCG's John Polkinghorne thinks it's good time to look at this Australian retail icon – how did they make their way to New Zealand?  What are they planning, and who is David Jones?

There’s quite a history to David Jones. The brand was founded by a Welsh immigrant in 1838 – named, of course, David Jones – making it the oldest department store in the world to still be trading under its original name. 

David Jones expanded across Australia in the post-war era, and became Australia’s most premium department store chain. Today, the brand has 45 stores across Australia – and a single overseas store, in Wellington. The Wellington expansion came about because Kirkcaldie & Stains, an independent department store, couldn't see a way back to profit. David Jones took over their premises, closed the store for 6 months while they undertook a $20 million refurbishment, and reopened as New Zealand’s first David Jones store in July 2016.

It’s taken three years, but David Jones is now poised to open their second New Zealand store, in Westfield Newmarket. It’s the perfect location: there’s fantastic synergy between what owners Scentre Group want for the centre, what David Jones provides, and what the customer base demands. There will be a significant high fashion and beauty offering, with many global brands being introduced to the area. This responds to the double digit growth being witnessed by cosmetic competitors, and will start to rebuild Newmarket as the 'fashion quarter' as it has been previously labeled as. 

Westfield Newmarket was always a very successful shopping centre, popular with shoppers from across Auckland’s central and eastern suburbs – some of the most well-off parts of New Zealand. It was home to a number of high-end and boutique brands.

When the centre reopens later in 2019, it will provide a much larger retail offering: 230 stores, with the tenancy mix still focused on the mid to upper market, and including new ‘luxury’ retailers too.

So, who is David Jones today? David Jones is part of Woolworths Holdings, a major Southern Hemisphere retail group. They own retail brands in Africa, plus David Jones and Country Road Group (which includes Country Road, Mimco, Witchery, Trenery and Politix). David Jones occupies 480,000 square metres of trading space and has sales of AUD $1.5 billion (or $2.2 billion, including sales from specialty concessions inside its stores).

David Jones meshes well with the upmarket specialty brands in Woolworths Holdings’ portfolio, so expect to see some of these stores in Westfield Newmarket, and maybe inside the actual David Jones store. There is significant anticipation for their opening among the market, and many Kiwis have had exposure to the David Jones brand during their travels to Australia, (and Wellington on a smaller scale). The accessibility of many global brands in the one location coupled with attractive promotions, will be sure to see this Anchor as a major asset for Westfield Newmarket and their shoppers.

David Jones hasn’t been immune to a flat Australian retail sector, or the issues faced by department stores around the world, but the brand is profitable and owned by a company that takes good care of its retailers. We think it will do very well in Newmarket...

This story originally appeared on RCG's blog.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

H&M's 2019 designer collab will be with Giambattista Valli

  • News
  • May 24, 2019
  • Sarah Dunn
H&M's 2019 designer collab will be with Giambattista Valli

H&M's designer collaborations are met with global consumer excitement. Last year, Moschino was the chosen brand, and for 2019, it's Paris-based Giambattista Valli.

Read more
 
 

Karen Walker brings back its preloved Dove Hospice pop-up

  • News
  • May 24, 2019
  • The Register team
Karen Walker brings back its preloved Dove Hospice pop-up

After a successful debut last year, Karen Walker is bringing back its Dove Hospice pop-up at the Newmarket 'Playpark' store. It will once again sell vintage hand-knitted items to fundraise for the hospice charity.

Read more
 
 

Countdown's Own wins April's Ad Impact award

  • News
  • May 23, 2019
  • StopPress Team
Countdown's Own wins April's Ad Impact award

With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Kiwi fashion label Maggie Marilyn launches new website

  • News
  • May 23, 2019
  • The Register team
Kiwi fashion label Maggie Marilyn launches new website

The new website launched by New Zealand fashion label Maggie Marilyn prioritises transparency and sustainability.

Read more
 
 

Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

  • News
  • May 23, 2019
  • Courtney Devereux
Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

There’s a movement afoot globally to create more companies that balance purpose with profit and view business as a force for good. Called Certified B Corporations, companies that meet the highest standards of social and environmental performance, public transparency and legal accountability can become certified. As of April, Sharesies investment platform was the first financial company nationally to qualify for the B Corp certification, joining just 22 other New Zealand B Corp certified businesses. CEO Brooke Roberts talks us through the process, and the benefits for businesses in becoming certified.

Read more
 

The benefits of rewarding non-transactional activities

  • Opinion
  • May 23, 2019
  • Ros Netto
The benefits of rewarding non-transactional activities

Product and price is all very well, but retailers are increasingly seeking to avoid discounting by incentivising non-transactional behaviours instead. Ros Netto, consultant at Truth Customer Academy, shares some advice.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}