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How to tell if you're a born retailer

  • Opinion
  • May 16, 2019
  • David Farrell
How to tell if you're a born retailer

Retail is a profession, but true retailers are born not made, says Dave Farrell.

Telltale signs you are a retailer - or should be.

Your partner bans you from relaying the grocery cupboard, yet you are too exhausted to do housework.

All the product labels in the fridge are front facing and the wine rack is presented not only by type but dates.

Going shopping is unbearable. Why on earth the hour upon hour of browsing? It takes but a few seconds to find out what is on offer in each store. The highlight of a day out at the mall is observing the behaviour, what stock is left behind and why.

You embarrass your mate by doing the finger dust test on fixtures and writing ‘clean me’ on grubby mirrors. By pointing out missing prices and declaring false advertising in a loud voice.

You can not bring yourself to dump an item anywhere other than back in its rightful place when you change your mind.

You have to pick up the merchandise that has dropped on the floor and alert team members of safety risks.

You glare at shoppers who open packaging then take an unopened one.

You confront miscreant demeanour by tipping off the security and joining in on covert activities.

You have no clue if those greeting you in public are customer or acquaintance.

The concept of following the madding crowds over Christmas is beyond you, preferring to aid Santa in his endeavour of overabundance and excess.

This is not an exhaustive list and I am sure there are endless lessons from fellow merchants, fresh and seasoned alike, who have great stories to tell or are guilty of wearing their retail hat beneath their Mufti.

We must not take ourselves too seriously in an industry that can be very intense. 

A toddler marvelled at the sights and sounds of the glitz in a high-end department store, pointing and remonstrating for a better look. A large floor display of furry toys caught their eye, and it is all the father could do to prevent the child from slipping from his clutches. Frustrated by the limited vantage point, the youngster demanded a closer inspection of the zoological puddle that was baying, quacking and mooing to a crowd of children.

To avoid the embarrassment of a tantrum, the dad leaned over the wire pool frame and lowered his kid onto the hillock of plush toys. Overstretched and with sudden subsidence, he lost his balance and plunged headfirst into the now screeching melee of distressed make-believe livestock. A deluge of plush cascaded from the ruptured wall, drowning him beneath the novelties. His baby perched on top chortling with glee.

Red-faced, the parent composed himself in the forlorn hope that no one, or at the least, few noticed his unfortunate escapade. Alas, all that was left for him was to take a bow to the rapturous applause of passers-by and to respond to the impertinence of two checkout operators displaying white cards with 10 scribbled on them.

Likewise, we should make the time to appreciate our family’s support and what they have to put with. It is a great career as long as we never forget retail is about people, for people and by the people.

​ ​

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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