Close
 

China and New Zealand’s year of tourism

  • Opinion
  • March 19, 2019
  • Juanita Neville-Te Rito
China and New Zealand’s year of tourism

As I sit in what seems the hottest day I recall, dusting sand off my feet following the Waitangi celebrations and making plans for how to celebrate Chinese New Year (Year of the Pig – I love pigs!), I recall this year holds something significant that could dramatically impact our retailers. And many are unaware. It’s officially 2019 China-New Zealand Year of Tourism.

What the heck does that means?

In layman’s terms, back in 2017 there was an international agreement made by ours and the Chinese government to celebrate a year focused on attracting high-value Chinese visitors to NZ.

According to a release from the Beehive, “China is our second biggest visitor market and tourism is a driver of economic growth and cultural understanding for both our countries. The agreement has potential to add to the $1.7 billion a year Chinese visitors spend in New Zealand.” Well that’s got to be good stuff.

How do you get retail ready to take advantage of this influx of Chinese tourists?

I don’t claim to be an expert but here are some things I’ve picked up along the way.

Gifting is a huge part of the Chinese culture

When travelers are on our shores they will be seeking out specialty local items. It’s super important that make these items prominent and easy to find and highlight the Kiwi uniqueness of them.

If everyone else loves them – they must be good!

The Chinese traveler often seeks out popular and cool stuff that other people are already buying. Highlighting products with information around their popularity or how they rank will certainly help influence the masses.

Made in New Zealand

This is pretty obvious. Ensuring products that are made in New Zealand and cannot be bought in China (or are much more expensive in China) are clear and prominent and in the right quantities is a mandatory. Enough said.

Payments

AliPay and WeChat Pay are the Chinese equivalent of Visa and MasterCard here in New Zealand. The difference being that AliPay and WeChat Pay do not use physical plastic cards to make the transaction -  they are digital wallets that are used on a mobile phone. It is worth investigating these payment options as well as accepting China UnionPay to make yourself more accessible for tourists to spend big.

Negotiating and discounts

Chinese shoppers are used to asking for a discount and negotiating. It’s wise therefore to ensure your ticketing and pricing demonstrates any discounts clearly. If there isn’t room to move, make sure you can offer something else. Get creative. Gift with purchase, discounts on additional purchases (buy one get one free, buy two get one free), size upgrades. You are only limited by your imagination.

Sales service

Typically, there are many more staff in stores in China and these shoppers are used to a good level of service. It is imperative that you approach Chinese visitors when they enter your store, greet them and help with what they may be looking for.

New versus display stock

It is not uncommon when purchasing an item for a Chinese tourist to bring the item from the floor to the cash register and then ask for a ‘new one’. They are asking for one that is still in its original packaging. If you do not have the item in original packaging available, explain why and assure them that the one off the floor is in perfect condition. If possible, offer to put it back into its original packaging.

Standard retail practices still apply. Everyone appreciates being welcome in a store so make sure your welcome is warm and attentive. Language barriers can prove an issue so make sure your staff are ready to be friendly and patient. It’s critical to stay friendly and positive while clarifying requirements. Mandarin is the standard Chinese dialect so why not consider some signage which might be useful to your guests? There are many online resources which you can use to help make your guests feel confident and invited into your special retail experience.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
News

Alibaba runs its Ecommerce Expo in New Zealand for the first time

Chinese conglomerate Alibaba Group reported revenue of more than US$56 billion this year, and in Alibaba.com it owns the world’s largest online B2B trading platform ...

 
 

The beauty of it: From start to success with cosmetic mogul Rowena Roberts

  • News
  • June 14, 2019
  • Courtney Devereux
The beauty of it: From start to success with cosmetic mogul Rowena Roberts

Rowena Roberts had zero experience in retail when she propositioned Estée Lauder to allow her to open a MAC Cosmetics store in New Zealand. Now, over 18 years later through her business Red Honey Cosmetics, she has sold luxury brands Jo Malone London, Bobbi Brown and MAC in New Zealand successfully. The cosmetics mogul talks to us on the most important aspects of running her businesses, and why no one should ever be afraid to do the literal dirty work.

Read more
 
 
Design

Spread the word: Pic’s Peanut Butter World opens

If all the world’s a stage, Pic’s Peanut Butter World is no peanut gallery.

 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
Sponsored Content

Past the typical: Well Hung Butchery

Well Hung butchery, located in Milford, is a new shining example of how retail fit outs are becoming less about what you sell and more ...

 
 

Fisher & Paykel makes record result on strong sales

  • News
  • June 13, 2019
  • Radio New Zealand
Fisher & Paykel makes record result on strong sales

Fisher & Paykel Healthcare has made a record full year profit with more than $1 billion in sales

Read more
 

Farro co-founder launches Waste-Not Kitchen charity

  • News
  • June 13, 2019
  • The Register team
Farro co-founder launches Waste-Not Kitchen charity

A new charity, Waste-Not Kitchen, has launched with the aim of feeding Kiwis in need with meals created from surplus retail meat that would otherwise go to landfill in a one-for-one model. Farro co-founder Janene Draper and her sister Leysa Ross are behind the initiative.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}