Close
 

How to improve staff engagement

  • Opinion
  • May 8, 2018
  • Idealog Team
How to improve staff engagement

Insight Creative regularly works with clients on internal communications projects, helping engage staff, drive behaviour and performance, embed change and continuous improvement programmes and align internal and external brands. As a business, we faced the same challenges clients ask for help with. We work hard to engage a diverse group of talented individuals to create an aligned team approach that spans multiple locations and disciplines.

The most recent staff perception survey shows an 88.8 percent engagement rate. Not bad, right?

So how did we do it? By following exactly the same process recommended to clients. Staff engagement isn’t a campaign, but an on-going embedding process achieved over time across multiple channels and touchpoints, one that requires consistent messages and actions that move the team seamlessly through awareness, understanding, acceptance and adoption.

The leadership team led this charge, modelling the sort of culture desired as well as reinforcing it with their teams. Some of the key initiatives from the staff engagement programme (and that they also utilise in client programmes) are:

  • Regular communication including monthly staff newsletter and video blog
  • Line of sight – the annual strategy day walks the entire team through the vision, purpose, strategy and key plans for the year ahead
  • Aligning values to vision and purpose and working hard to continuously embed that into daily vernacular and actions
  • Staff benefits/wellbeing programme
  • Structured Performance and Development framework providing absolute clarity and measurement, with individual KPIs fully aligned with values and strategies
  • Aligned recruitment framework
  • Conducive and aligned physical environments
  • Fun social activities

Being personally fulfilled at work is one of Insight’s goals. But the engagement programme isn’t only about soft benefits. It’s also helping deliver the hard results shareholders need. A more engaged team manifests itself in greater productivity and a willingness to find and adopt new and better ways to do what we do.

Suddenly that 88.8 percent engagement rate doesn’t seem so unreachable.

To see how Insight Creative's strategic brand and marketing communications can accelerate your business, visit www.insightcreative.co.nz.

This story originally appeared on Idealog. 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Human nature: The ethics of selling live animals instore

  • News
  • August 19, 2019
  • Jenny Ling
Human nature: The ethics of selling live animals instore

As part of our deep-dive into the pet category, we looked at the rules around selling live animals in-store. Some retailers are putting more stringent rules in place - what should you do?

Read more
 
 
News

The organic knitwear line created to save high street retail

Unlike many apparel products, From organic merino wasn’t made as a reflection of an abstract artistic concept. Instead, designer Yvonna van Hulzen of Widdess was ...

 
 

Gem Retail Hotlist: Adult Toy Megastore balances insights with privacy

  • News
  • August 19, 2019
  • Sarah Dunn
Gem Retail Hotlist: Adult Toy Megastore balances insights with privacy

Privacy is a key concern of customers across every category, but perhaps none more so than those shopping with retailers like Adult Toy Megastore. Manager Nicola Relph shared more detail about how the online adult product retailer gets the best insights out of its data while respecting customers’ privacy.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Human nature: How treating pets as people is driving a retail boom

Demographic changes have shifted the way New Zealanders treat their companion animals. Kiwi shoppers increasingly want to treat their fur babies to a human-like level ...

 
 
News

Here comes the girl gang: Paris Georgia to open New Zealand Fashion Week 2019

Many players in the fashion industry are currently engaged in rewiring their processes to match changing customer expectations around speed and access, but Paris Georgia ...

 

Mergers: Making it work

  • News
  • August 17, 2019
  • Jai Breitnauer
Mergers: Making it work

We took an in-depth look at recent retail mergers. Jai Breitnauer compiled all the advice from the feature into this handy guide on how to get one right.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}