Close
 

Retail highlights from 2017

  • Opinion
  • December 12, 2017
  • Chris Beasleigh
Retail highlights from 2017

Increased customer spend and rising tourist numbers mean 2017 has been a great year for retailers.

For me, 2017 can be summed up in one word, ‘experience’. Retailers have cottoned onto the reality that shoppers are looking for an experience, not just turning up in their stores as a need but also for the add-on aspects of entertainment that can come with it.

The shopping ‘experience’

New Zealand isn’t flush with things to do on wet weekends. On wet days many flock to malls and why? Not just to buy items, but for the ‘experience’ and food and beverage plays a big role in this. Landlords know that the right combination of quality food outlets leads to increased footfall and time spent shopping. This trend isn’t just limited to shopping malls. Many shopping districts and CBDs are becoming increasingly pedestrianised, with laneways being popular in Christchurch and Wellington, and there are also plans to pedestrianise large areas of the Auckland CBD over the next few years. A variety of food and beverage outlets will be key features in these developments as planners look to provide a modern shopping experience.

Cinemas have also played a big role in enhancing the experience in shopping malls and retail areas. For many, the cinema rounds off a day of shopping and a number of cinemas have started tailoring experiences to specific audiences such as ‘Gold Class’ packages that include reclining seats and a glass of wine, as well as ‘singalong screenings’ on a Friday night. Many older cinemas have also looked to recreate nostalgic 1950s style experiences.

Tourism and overseas investment

The arrival of the British and Irish Lions at the end of May brought a huge increase in tourism with numbers in June 2017 up 17 percent on June 2016. The influx saw an increase in retail spend in many of the hosting areas. In the week leading up to the second test in Wellington, Paymark figures showed that $16.9m dollars was spent in bars, restaurants and cafes with electronic spending up 25 percent compared to a typical week in May. What’s more, these figures excluded cash payments so the actual figure is likely to be much higher!

Like tourists, global fashion retailers have also identified New Zealand as a positive market with the likes of Zara and H&M having expanded operations to include New Zealand. During 2017, H&M expanded to the South Island and the store was one of the main attractions at the opening of Christchurch’s new retail precinct ‘The Crossing’ in September - drawing in hundreds from all over the Canterbury region. H&M opening their second store in New Zealand is one example of a continuing trend of interest from major overseas brands that looks set to continue.

Increasing use of technology

The role of digital technology is also increasing and savvy retailers are getting creative with the use of Wi-Fi and personalisation. The provision of free Wi-Fi in retail outlets opens up a digital communications channel with customers and has allowed many retailers to serve personalised content and offers to customers.

With so many positive outcomes for retail during 2017 I am excited to see what 2018 will bring. Food and beverage is such a growing trend and one that I expect to continue. Technology in 2018 will continue to bring opportunities for retailers but it will take the business savvy ones to make it a success, something New Zealanders with Kiwi ingenuity are famous for! 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

How shopping centres can make a difference with community service

  • Opinion
  • July 19, 2018
  • Linh Luong
How shopping centres can make a difference with community service

Shopping centres can be a hub for services that support their surrounding communities. Linh Luong, senior marketing manager for Stride's NorthWest Shopping Centre shares four strategies from her work.

Read more
 
 

Fit-out: Ceci n'est pas une pipe - Vape Merchant

  • News
  • July 19, 2018
  • Sarah Dunn
Fit-out: Ceci n'est pas une pipe - Vape Merchant

Smoking paraphernalia as a category isn’t known for offering a high-end retail experience, but a new eight-store chain selling vape devices and liquids is a breath of fresh air.

Read more
 
 
Sponsored content

The Botanist: Music, plants and coffee – music and the rise of multi-purpose spaces

As the retail landscape continues to transform, multi-purpose spaces are on the rise. Retail NZ caught up with Jacob Mathews, co-owner and manager of café-florist ...

 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Department stores aren’t meeting all consumer demands

  • In Association with Marketview
  • July 19, 2018
  • Madeleine Boles de Boer
Department stores aren’t meeting all consumer demands

Changing consumer habits mean department stores are no longer top of the retail food chain, writes Madeleine Boles de Boer, Marketview communications coordinator.

Read more
 
 

Amazon Prime Day (and a half)

  • News
  • July 19, 2018
  • Courtney Devereux
Amazon Prime Day (and a half)

Amazon Prime Day is one of the biggest online shopping days run by the American company. 2018 saw Amazon report record sales, as well as bumping sale time up by another 12 hours for keen buyers.

Read more
 

North City shopping centre is under new management

  • Property
  • July 18, 2018
  • Sarah Dunn
North City shopping centre is under new management

Porirua shopping centre North City has been purchased by Australian property business Angaet Group from Kiwi Property, and Colliers International has been appointed manager of the centre.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}