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Throttle back: Consumer growth for 2018

  • Opinion
  • November 2, 2017
  • Satish Ranchhod
Throttle back: Consumer growth for 2018

Westpac's senior economist, Satish Ranchhod, talks about how consumer spending is set to continue growing at a firm pace over the coming year. 

The New Zealand economy is now into its seventh year of continued expansion, and most indicators point to ongoing firmness in household spending over the coming year. Activity has long been supported by strong population growth, increases in construction spending, and accommodative monetary policy. On top of those factors, we’re now also seeing firmer conditions in exports sectors, and fiscal policy is set to adopt a more stimulatory stance.

But while overall economic conditions have been firm, New Zealand is still wrestling with some big challenges. On a per capita basis, economic growth has actually been quite modest. In addition, much of the increase in domestic demand in recent years has come on the back of rising household debt, which is not a sustainable source of growth. The economy is also facing ongoing issues in relation to the provision of housing and infrastructure, which have been compounded by growing headwinds in the construction sector.

Reinforcing the above challenges have been some important changes in the economic landscape. Most notably, borrowing rates have crept higher over the past year, and the housing market has slowed. Nationwide house price growth has slowed to just 1 percent over the past year. That's a far cry from the double-digit rates of house price growth we saw over the past few years. We’ve also seen the number of house sales fall 25 percent over the past year, and the number of unsold homes has been creeping higher. This suggests that there is more housing market weakness to come.

The slowdown in the housing market has been sharpest in Auckland, where prices have fallen 4 percent since January. That follows very large gains in recent years that eroded housing affordability and left house prices in our largest city significantly overvalued on a number of metrics. Housing markets have also slowed in other parts of the country, but to a lesser degree.

New Zealanders hold a large proportion of their wealth in housing assets, and the combination of low borrowing rates and rising house prices in recent years gave household spending a powerful shot in the arm. But now, with momentum in the housing market fading and interest rates higher, a period of softer in household spending is on the cards.

Combined with an eventual slowdown in the migration cycle, this will see the current period of firm economic activity give way to a period sluggish GDP growth before the close of the decade. 

As GDP growth slows, some of the other challenges that the economy has been wrestling with will become even more pressing. In particular, the run up in household debt in recent years poses downside risk for domestic demand. New Zealand households are now carrying $264 billion of debt, a level that's up 30 percent up since 2012. These high levels of household debt will be a brake on spending growth over the coming years. Debt eventually needs to be repaid, and the large increases in recent years mean that households will now have to commit a greater proportion of their future income to debt repayment.

The good news for retailers and households is that monetary policy is likely to remain very accommodative for some time. Inflation currently sitting at levels below the Reserve Bank’s 2 percent target mid-point. The Reserve Bank needs a period of strong economic activity to fully ward off the low inflation that has dogged it in recent years. And that requires support from low interest rates. We’re not forecasting any change in the Official Cash Rate until late-2019. And even when the OCR does start to rise, we expect it to be at a gradual pace. 

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Eat my Lunch opens its first physical store

  • News
  • July 23, 2019
  • Courtney Devereux
Eat my Lunch opens its first physical store

The popular buy one give one model of Eat My Lunch has officially opened its first retail store in Auckland’s downtown Britomart. The store maintains its charity initiative, supplying a Kiwi kid lunch with every $14 spent.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

Read more
 
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